I’m an Italian Marketer, TV host, Podcaster, and Author. Passionate about making the world a better place.
Born in Cagliari, Italy, I began my career as a salesman in 2010. After a degree in Toxicological Chemistry at the University of Cagliari (Sardinia), I decided to dedicate myself to studying and discovering the art of sales.
That moved to make me discover and study Marketing and studying with the biggest Italian Marketers (Frank Merenda and Marco Lutzu) meeting in their courses the father of brand positioning Mr. Al Ries (Ries & Ries), the maximum exponent of direct response marketing Mr. Dan Kennedy (GKIC), the multimillion coach Mr. Jay Abraham (Abraham Group). It was only the beginning of my love for marketing.
In fact, after nine years in the field, I worked as a sales and marketing manager for national and international firms involved in chemicals, electromechanical, and waste management, creating MiM Marketing Interim Managers, the first interim company focused on marketing for waste management companies.
MiM company originates from the combination of the knowledge of chemistry combined with the knowledge of direct response marketing. The result is a mission: Help Waste Management Companies to Thrive Thanks to a Marketing Strategy that Helps our Planet.
From that originates Marketing4Waste, the first marketing service totally dedicated to waste management companies.